Project Description

Culture Work
Organizational becoming made practical

This August, Fit Associates principal Marc Rettig gave a keynote talk at the UX Advantage conference in Baltimore.

The talk itself, as well as its transcript and visuals on the web, have been quite well received. You can find the article in two places:

as an article on Medium (the recommended version)

and here on Slideshare, where you can download it as a PDF.

Design capacity that is not in open dialog with the organization’s underlying cultural story — its identity, values, relationships and explanations — will produce leaden results.

Here’s a way to tell whether design is getting into your culture:
after every project, something about the organizational conversation has changed.